New Arrivals
THE AUBIN GIFT GUIDE
From standout outerwear and winter knits to colourful socks, scarves and stocking fillers, find something for your nearest and dearest (and perhaps yourself). Everything you need for a Modern. British Christmas.
OUR SHOPS
NEWBURGH STREET SOHO
Nestled in the heart of Soho, Aubin’s Newburgh Street store sits among independent cafés, record shops and historic pubs. Housed in a beautifully restored building with roots stretching back centuries, it’s a fitting home for our full collection—from tailoring and outerwear to everyday essentials. Discover Newburgh Street or find your nearest Aubin store.
The Almanac
Festive friends
The Christmas season is upon us, and kick starting it means taking over one of our favourite boozers, charging the glasses and getting some of our best Aubin mates together for Christmas lunch. We absolutely love Christmas. Other than the 22 hours of darkness the winter solstice inflicts upon us as she flexes her muscles, there’s literally nothing not to love about the traditions, the decorations, the board games and the all round gluttony. And that’s just Christmas Day with the family. But there’s another Christmas event that we love just as much. And that’s the Christmas lunch-which-turns-into-an-alldayer with your mates, ideally in an extremely handsome old boozer (in our case, Elephant Hackney, run by long-time Friend of Aubin, Stevie Thomas) . This is the real, start of UK plc’s productivity busting three-week shutdown that is the festive period unless you work in a.) a church, b.) hospitality or c.) A&E. There’s always plenty of chat around the Christmas lunch table about what you’ve been up to, judiciously edited highlights of the year, and a lot of discussion about why you don’t do this more often. Most traditions are followed, albeit the turkey is washed down with a few pints rather than a dry sherry which would be controversial for Granny to witness around the Christmas lunch table on the actual Big Day. But otherwise, treat this like a dress rehearsal for Christmas proper with all its traditions: crackers with proper old dad jokes in; a Christmas tree that’s lit up like the Shard and probably shouldn’t be near any naked flames; Secret Santa with decks of cards and magic tricks that don’t quite work. A singalong of questionable quality. At least one Noddy Holder impression. And remember the golden rule - however sharp your outfit, you’re never too cool for a paper hat.
Ben Cobb & William Bliss
Step inside the William Bliss factory for a closer look at the cloth, craftsmanship and ideas behind Ben Cobb’s collaboration with Aubin.
Aubin by Ben Cobb
A masterclass in town & country. Aubin and Ben Cobb come together for a collection inspired by a new life in the country. Ben Cobb has been many things in his career - currently men’s editor-at-large of The Sunday Times Style and Esquire’s style columnist, he’s been editor-in-chief of The Evening Standard magazine, Another Man and LOVE, a consultant to fashion brands and creative director. And with his unique style - a bit louche, a bit seventies, a particularly British kind of flamboyant glam - he’s an easily recognisable style icon. But perhaps not the person you expect to find in a small country village.
Cool to be clever
We met up for some lessons in learning with a top class crew, from public intellectuals, geneticists and fashion academics, to experts in graffiti, a PhD classicist, university lecturers and state school teachers.