Soho Sessions

Since we opened our first Aubin store in Soho four years ago, we’ve made rather a lot of new friends.

Soho sits right at the heart of the greatest city in the world.

The tight network of streets is filled with ornate boozers, all night cafes, recording studios, record shops and restaurants. An endless parade of people making Soho what it is right now.

Central to this is the music scene. British Music has always thrived on frenzied reinvention. The past is mined for ideas that are switched up into something new and boundary pushing. A very British mindset.

Much of this history has always revolved around Soho. Some of the names and places may have changed, but that spirit is still very much alive.

We celebrate this hallowed ground throughout September, with an amazing cast of Friends of Aubin. All iconic British musicians of varied genres and generations. And all regulars in our beloved Soho store.