Aubin was originally established in 2008. In its first chapter, it was launched as the more grown up elder sibling to the Brand's former stable mate, Jack Wills. In it’s current second chapter, the Aubin brand is now independently owned by its original founder Peter Williams

The Aubin brand has always prided itself on producing best in class products, inspired by British heritage and culture that have a timeless appeal. 

Over the years, Aubin has collaborated with many partners that share  our passion for art, music and film, an example being the Aubin Cinema opened with Soho House in 2009.

The first chapter of Aubin was a relatively brief one, closing in 2012.At this time, there were 10 beautiful stand-alone stores, 6 concessions in Selfridges and a growing web business. It was prematurely killed by a series of strange and illogical decisions made by corporate wonks who were paid enough to know better.

But their ineptitude is our gain. Aubin had rapidly created a lasting legacy as a cult brand with many and regular calls for its relaunch. So, a small but crack team of ex Aubin staffers got together, hatched a plan, reached out to all our long standing suppliers that we’d known for decades and in September 2021, the good ship Aubin was re-launched.

Aubin 2.0. Better than ever and here to stay.