Seaqual is an initiative that essentially removes plastic from the waters and turns it into useful materials- one being a cutting-edge fabrication. When planning our summer swimwear range it was clear that this was the company we wanted to team up with.

For our SS22 collection we continue to champion the local over the global and to produce clothing that is multifunctional but with a clear purpose. Premium quality garments and accessories that are built to last.

Our Spring Summer campaign is a story with its roots in nature. Nature is where we find ourselves once again, it’s where we have all been drawn back to, in particular over the recent years. It’s a landscape we can explore freely, without restrictions and boundaries.

Abraham Moons & Sons is one of these incredible mills, established during the wool boom 180 years ago in Guiseley, West Yorkshire. They work with local English fleece, as well as carefully sourced merino fleece.

Patrick Grant is a businessman and fashion designer with a background in material sciences and engineering. He is the owner of Cookson & Clegg, a garment manufacturer in Blackburn who we are proud to be working with for our launch collection.

By working with nature rather than using chemical pesticides, organic farmers build healthy soil which store more carbon. The production of organic cotton generates 46% less greenhouse gas than non-organic and a 40% reduction in global warming potential.

What better way to champion great British craft in a great British pub than by inviting esteemed pastry chef, Calum Franklin to host a pie night. Franklin, is currently Executive Head Chef at the Holborn Dining Room’s Pie Room.

We celebrated our relaunch in true Aubin style by taking over and re-energising the classic London boozer, The White Horse in Soho. Happily situated on the corner opposite the Aubin store, we couldn’t think of a better place in which to reintroduce our brand.

The ancient upland hill farm of Cabilla has nestled in a valley on Bodmin Moor for over a thousand years. Up until the 60’s Cabilla was a fully diversified hill farm producing dairy, beef, sheep, pigs, chickens and a wide spectrum of crops.

We are inspired by British heritage and our belief that Better is Greater Than More. We take clothing with a history and a purpose and up-grade fabrications and functionality without losing any of the original authenticity or narrative.